How to choose a chocolate assortment

Three things on the outside of a box tell you most of what is worth knowing, and none of them is the brand.

beginner

If you read nothing else

Date, fat, and whether the centres are genuinely different. Those three are on the outside of the box and tell you more than the brand does.

The date

The most informative thing on the box. A short best-before — weeks rather than a year — indicates fresh cream ganache centres, which is generally the more interesting product and requires eating promptly. A very long date indicates low-moisture centres: fondant, caramel, praliné, marzipan.

Neither is better and they are different products. What matters is that the date and the description agree: a box advertising fresh ganache with a twelve-month life is telling you something about itself.

The fat

Read the ingredient list for the shells. Cocoa butter is the chocolate fat; vegetable fat in its place is a compound or a partially substituted coating, which sets harder, melts differently and costs less.

In the EU a limited proportion of specified vegetable fats is permitted in chocolate and must be declared, so the declaration is there if you look. This is the single largest quality difference between price tiers and it is legible before you buy.

The variety

An assortment built from genuinely distinct centres — a ganache, a praliné, a caramel, a marzipan — is doing more work than one built from a single base flavoured six ways. The lid diagram will usually tell you which you have.

Also worth noticing: how many pieces are milk. Mass-market assortments skew heavily to milk chocolate because it is the broadest preference, which is sensible for a shared box and disappointing for a dark chocolate drinker.

Covered in this guide

Sources

  • ChocolateHQ editorial synthesisChocolateHQ(citation identity confirmed; passage not re-read)