Chocolate spread

A soft chocolate-flavoured paste, kept spreadable by vegetable oil and sugar. Descended from gianduja, and generally much further from it than the packaging implies.

A product format — this describes how it is soldaccessible

What it is

Chocolate spreads keep a soft texture at room temperature by using liquid vegetable oil rather than cocoa butter, together with a high sugar content. That is a formulation decision rather than a shortcut — cocoa butter sets hard at room temperature, so a spread made with it would not spread.

The category descends from gianduja, and the better products are recognisably that: real hazelnut paste and real chocolate, softened. Mass-market spreads are typically sugar first, vegetable oil second, with hazelnut and cocoa well down the list. Both are legitimate products; they are very different ones, and the ingredients list separates them in about three seconds.

Category kind
A product format — this describes how it is sold
Legal status
Industry convention, not a legal definition
Also called
chocolate hazelnut spread, cocoa spread
Flavour families
sweet, nutty
Texture
creamy, smooth

What the percentage means here

Rarely quoted and not very informative when it is, because a spread's character is dominated by its sugar and oil fractions. The ingredients order tells you more than any percentage.

Related

Commonly confused with

  • GiandujaSpreads descend from gianduja and are generally much further from it than the packaging implies — sugar and vegetable oil first, hazelnut well down the list.

Pairs with

  • BreadSpreads exist for this. They stay soft at room temperature specifically so they can be spread on bread, which solid chocolate cannot.

History and culture

  • Turin and giandujaThe industrial descendant of the same substitution, and the largest-volume form it takes.

Sources

  • ChocolateHQ editorial synthesisChocolateHQ(citation identity confirmed; passage not re-read)
  • Directive 2000/36/EC of the European Parliament and of the Council relating to cocoa and chocolate products intended for human consumptionEuropean Parliament and Council of the European Union, 2000(citation identity confirmed; passage not re-read)